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Middle Age: 35-54

If you’re looking for consumers in their peak income-earning years, you want middle agers.

These 35 – 54 year old adults make up 37% of the adult population in South Florida. They have an average. age of 45.7 and an average household income of $79,362.

Compared to overall market adults, middle-aged adults are more likely to be married, have kids living at home, have a child enrolled in college, have pets, live in single family homes or townhomes, hold professional/managerial positions, and feel they live a busy yet refined lifestyle.

Solutions to reach this demographic include: