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African Americans

The local African-American community is a large and dynamic consumer market that’s loyal to brands that advertise to them.  They make up 17% of the adult population in South Florida, have an average age of 43.9 and an average household income of $56,156.

Compared to overall market adults, African-Americans are more likely to live in single family homes, have children in the home, attend religious service regularly, consider themselves very social and feel a strong connection to their ethnic heritage.

Solutions to reach this demographic include: