If you are a purveyor of luxury goods, services or experiences, you want to reach the affluent adult segment. Affluent adults have a household income of at least $100,000 and make up 20% of the adult population in South Florida. They have an average age of 46.7 and an average household income of $175,330.
Compared to overall market adults, affluent adults are more likely to be homeowners, married, have pets, have a child enrolled in college, belong to a health club and live in single family homes. They often find themselves in a leadership position, enjoy owning high-quality items, and feel they live an organized and sophisticated lifestyle.
Solutions to reach this demographic include: